Unveiling the Surge of 'New Denial' on YouTube: A Menace to Climate Action
Unveiling the Surge of 'New Denial' on YouTube: A Menace to Climate Action Introduction: The nonprofit Center for Countering Digital Hate (CCDH) has uncovered a disturbing trend in climate misinformation on YouTube, signaling a shift in the strategies of climate deniers. The surge in "new denial" tactics aims to cast doubt on climate science, undermine climate solutions, and even assert that global warming could be beneficial. This analysis explores the alarming implications of this narrative shift and its potential impact on public opinion, especially among the platform's predominantly young audience. Research Insights: CCDH's extensive analysis encompassed over 12,000 videos from 96 YouTube channels promoting climate denial and misinformation between 2018 and 2023. The findings reveal that "new denial" content, focusing on attacks against solutions, climate science, and the climate movement, now constitutes 70% of all climate denial claims on Y...